Looking for feedback on the efficacy of your Instagram Stories? Trying to decipher Instagram Stories Insights but not sure how to do it?

Learn the seven most important indicators for your Instagram stories and find out what people are responding to, where they may have lost interest, and if they are actually taking action as a result of your stories.

Need to Know About Your Instagram Story Viewers

How interesting your Instagram Stories are can be gauged by looking at their completion rates. A high percentage of visitors finishing your tale indicates that they viewed all of the slides (individual photos or videos) you posted. Find out if you’re posting too many slides or the wrong kind of information by using this metric.

Divide the number of people who saw the last slide in your Instagram story by the number of people who saw the first slide in your story to get this metric.

Completion rate = number of slides seen / number of slides shown.

Let’s pretend the first slide in your Instagram story reached 152 people and the last slide reached 108. This means you would have a 71% success rate.

Put an Entire Season Up Front

Instead of publishing individual slides throughout the day, submit the entire series at once to Instagram Stories. When uploaded all at once, it’s easier to track viewers’ progress and assess the show’s overall success.

Determine the optimal amount of slides for your Instagram story based on your content and your audience. In most cases, the higher the completion rate, the shorter the content to consume.

Find out how many viewers stop watching after the first slide in your Instagram story

Your Instagram story’s initial slide should be attention-grabbing enough to encourage viewers to keep watching. You may find out how many individuals abandoned your presentation after seeing just the first slide by measuring the drop-off rate.
This metric is arrived at by subtracting the number of people reached by your first slide from the number of people reached by your second slide. Then, divide that total by the distance the first slide can travel.

(first slide attendance minus second slide attendance) / first slide attendance = percentage of attendance lost after the first slide

If the reach of the first slide in your Instagram story is 1,650 and the reach of the second slide is 1,430, the drop-off rate after the first slide is 13%.

Discover the Exit Rate of Your Instagram Story Viewers

The amount of viewers that stopped watching your Instagram story between slides one and ten is also an important metric to track. The percentage of viewers who left your Instagram story before it ended can be determined by looking at the drop-off rate.
The number of people who saw your first slide will be subtracted from the number of people who saw your last slide to arrive at this measure. Then, split the total by how many individuals saw the first slide.

Drop-off rate = (first slide’s audience minus last slide’s audience) / first slide’s audience.

With an initial reach of 1,650 and a final reach of 1,300, the drop-off rate of your Instagram story would be 21%.

Learn the percentage of viewers who navigate away from your Instagram Story in the feed

Knowing how many people left your Instagram story can help you improve it. Instagram users can leave a story by swiping down on the slide or by tapping the X in the top right corner of the screen. Pay great attention to this indicator because it represents a very purposeful activity on the part of users. Keep in mind, though, that this can also indicate the person had to leave Instagram for some other reason.
It’s inevitable that some viewers will leave your story, but by analysing your Instagram story highlights, you can see which clips were watched by the most viewers. Can you take anything away from that? In the future, maybe you’ll be able to try a new tactic.

Check Out The Number Of People Who Interacted With Your Instagram Story

Shares, comments, profile views, website visits, sticker taps (hashtag, location, @mention, and product), and link clicks (swipe-ups) are just some of the interactions with your Instagram story that can be tracked and quantified. You can use the Swipe-Up link feature if your Instagram business account has more than 10,000 followers.
If you want to attract a dedicated following on Instagram, you need to monitor your story’s interaction rate. Use polls, quizzes, and calls to action to solicit input from your audience as you progress through your presentations.

Discover the Frequency of Instagram Story Rewind and Forward Swipes

The amount of “taps back” indicates how many times a viewer of your Instagram story tapped back to see the previous image or video. A tap back is similar to pressing the “repeat” button on your computer; it plays your slide again, giving your tale more exposure. There could be a number of reasons for this, but in most cases it indicates that the material on your presentation was very interesting or important. This measure is reflective of content’s stickiness and quality.
The amount of taps ahead indicates how many more photos or videos can be viewed in your Instagram story.


You can learn a lot about your audience and how they interact with your content by tracking these seven essential metrics for your Instagram stories. Focus on one measure at a time until you identify what works for your content distribution and audience instead of trying to analyse everything at once.

You might use the percentage of people who finish an Instagram story as a starting point for figuring out how many slides you need. Another option is to track the number of responses you get at the end of each tale to investigate your engagement rate.