It’s been a few years since video was widely used in marketing campaigns, but that didn’t stop clever public relations professionals from incorporating it into their plans. As the Facebook algorithm has shifted, it appears that any Facebook strategy must now include Facebook videos. Keep reading to find out how marketers may maintain their engagement in light of recent changes to the platform.

Many users may have noticed that Facebook’s News Feed has changed dramatically recently.

These adjustments will reduce the organic page reach for businesses that rely significantly on Facebook for customer engagement, product awareness, and lead generation.

How Is Facebook Changing Your News Feed?

Facebook hopes to encourage more “conversations and meaningful interactions between individuals” with this change. As a result, Pages will suffer a decline in “reach, video view time, and referral traffic.”

In order to increase the visibility of “Page postings that stimulate dialogue amongst people,” Facebook says that they would prioritise them in the News Feed. Comments driven by “engagement-bait” will be downgraded in the Feed.

What can you do now that your Page updates are being buried by personal updates and you can’t promote them by requesting shares or comments?

With These 5 Characteristics, PR Professionals Can Increase Interaction

Among these are: 1. Localized Video

Facebook has stated that it values status posts that spark meaningful conversation. Making and posting videos on Facebook is one approach to cashing in on this trend (no YouTube or Vimeo links). You might write up a screenplay and make them a regular daily or weekly feature that delves into a certain facet of your service, product, or business. While you may see a decrease in views at first, videos that get lots of natural likes, comments, and shares will rise in the News Feed because they are valued to certain groups of friends and family.

Secondly, Real-Time Streaming Video

Using a Live video approach can boost your position in the News Feed in the same way that native video does. Live’s engagement-boosting features include a notification to your audience that you’ve gone Live, the option for them to send you Likes and Hearts, and the chance to remark in real time.

To help people become familiar with your brand, you could consider holding live events. Show them around the office and field questions about your company and its offerings while they’re watching. Frequently asked questions (AMA) sessions with product specialists are also possible at these events.

Watch on Facebook (3)

Shows will air regularly on Facebook, and users will be able to subscribe to certain channels. Through Facebook Watch, businesses can combine high-quality, on-brand content into regularly scheduled shows. It will take time and effort, but if you can deliver interesting stories, especially ones that haven’t been told before, people will watch.

The Four Most Important Facebook-Based Occasions

Set up a regular Facebook Event calendar for online product debuts, Live video broadcasts, and in-person gatherings. The ability to track who has seen an invite is a great feature of Events, and the Event feed is a great location to keep the conversation going with those who have already responded. When invited guests RSVP “yes,” word of the Event spreads to their social networks. In addition, Facebook ads can be retargeted at Event participants later on to encourage more brand interaction.

Groups on Facebook, No. 5

Invest more time and energy into expanding participation in your Facebook group. Given Facebook’s incredibly low reach, you’ll need to find alternative means of spreading your messages. Now is a great time to have a Facebook group conversation about issues that affect your business, brand, or product. You may use groups to host forums where your customers and supporters can talk about your company’s goods and services.