Here’s our social media guidance for the year 2023: Just be yourself (no, really).

Instagram and TikTok influencers can also benefit from other tactics besides the trending short-form video content that features lip syncing, pointing, and dancing.

Why? Following trends blindly, on the other hand, is a surefire way to lose your individuality in the process and blend in with the rest of the pack.

Here’s where first-rate original material comes into play

Sit down at our brainstorming table and get ready to flex your creative muscles as we explain how to become a viral sensation on TikTok and Reels without following any particular trends.
That which is not previously published is called “original content.”

According to the majority of marketers, “original content” is defined as material that has never been seen before.

An original work can take many shapes and often originates in the mind of the creator, who may use it to explore a novel idea or point of view.

Though no two pieces of original content can be exactly alike, that doesn’t mean you have to start from scratch.

A unique take on something as basic as a tutorial, video essay, or editing style can go a long way.

To increase your exposure, use a viral audio clip as filler, but don’t make it the main attraction.
When using platforms like TikTok and Reels, why is it important to upload unique content?

While following trends can be fun and is still an effective growth strategy, it can be difficult to truly connect with your audience.

Furthermore, if everyone follows the same trend, it can become boring to scroll through the feed.

To stand out from the crowd, you need content that is unique

Since it is easier to be strategic when working with original content, you should put more effort into making evergreen videos that capture the essence of your brand while also standing the test of time.

What this means is that with original content, you can convert fleeting attention into steady interest.

Here Are Six New Concepts That Could Go Viral On TikTok Or Reels

Is inspiration for new material a must?

With these six strategies, you can make Reels and TikToks that will make people stop scrolling even if you’re not up on the latest trends.

What’s more, you can always refer back to them:

  • Record Your Activities in a Vlog
  • Speak Before the Camera
  • Make a New Episode in an Existing Series
  • Expose a Tutorial or How-To
  • Let The Text Take Center Stage
  • Begin Your Own Faddishness

1. Video-Blogging You Spend

Taking in some nightlife? Bring us along!

Comfortable and relaxing to watch, vlogs also offer plenty of opportunities for innovation.

Provide your audience with an exclusive look at your process for a limited time.

All you have to do is take short video clips throughout the day (or days) and switch up the camera angles.

Method Two: Engage the Camera

Communicating with your target demographic is key to getting the most out of your TikToks and Reels.

The more candid you are, the more your content will feel personal, which in turn can keep your audience interested.

It is our recommendation. Express yourself in writing, whether it’s a personal narrative, an analysis of a current event, or just some random thoughts you want to share with the world.

Launch a series

Making your content into a series will keep your readers interested, much like a binge-worthy Netflix show.

Moreover, fans can rest assured that they will always receive consistent quality from their favourite artists (and brands).
Don’t be shy about sharing your skills; they may just get you featured on the For You page or the Reels Explore Feed.

As an example, it’s been shown that videos featuring recipes are extremely popular on the internet (and for good reason). Find out why RG’s jollof rice recipe has garnered over 2 million pageviews:
A good how-to is always appreciated, and not just in the food industry; this strategy benefits businesses in all sectors.

Fifth Principle: Emphasize the Text

The concept is as simple as it seems and has the potential to attract a large audience.

Do you have a rousing saying or a provocative opinion to impart? You can think of it as a mental note instead of a verbal one.

It’s easy to boost views and shares by superimposing your text over a relevant video.
Conceive of Plan No. 6: Create Your Own Fad

Rather than following the crowd, why not set your own trend?

Many popular videos and podcasts started with a single post by a single creator or brand.

While serendipity often leads to the most interesting developments, a well-planned humorous video clip can be just as effective.
The video received 2.6 million views because it was funny on its own.

Nonetheless, his music is being used by producers and brands from all fields to promote their Reels. Over 155,00 reels have featured it so far. Here’s what you should remember: One video with low-lift original content could go viral on multiple occasions.

All the evidence, advice, and strategies you need to make it big on TikTok and Reels with your own creations are right here.

Keep in mind that you can never tell whose screen your boldness and individuality will land you on.

You should focus on making content that people can’t help but read instead of worrying about the formatting. Join Later and pre-plan your social media posts without spending a dime!