Short-form video is highly effective in generating leads, increasing engagement, and creating new sales prospects. Yet, you shouldn’t assume that your only option is TikTok.

Meet Instagram Reels

Instagram reports that more over 45 percent of its users engage with a Reel on a weekly basis. Instagram CEO Adam Mosseri has been quite vocal about their plans to centre the platform’s video integrations on the Reels feature, and those plans are now being put into action.

It’s a waste of time and money not to use Instagram Reels to expand your customer base and promote your company.

Yet, you shouldn’t go into making Reels without having a strategy in place. Knowing how the Instagram Reels algorithm functions is crucial if you want your short videos to generate great results for your business.

What specifically are Instagram Reels?

The goal of Instagram Reels is to provide amusement in bite-sized chunks. To compete with TikTok, the new app Reels will debut in 2020, allowing users to add music, sound effects, stickers, filters, and other gimmicks to their short movies.

Understanding Instagram’s Reels algorithm

Like Feed and Explore, Instagram Reels use its algorithm in a way that considers how people utilise and interact with the information it generates.

CEO of Instagram Adam Mosseri provides another explanation:

In Stories, users are looking for familiar faces, whereas Explore is where they go to learn about something new. Depending on the context, our app’s rankings may change.

The word “different” is essential here. You need to follow the guidelines set out by that algorithm if you want your Reels to be successful in attracting an audience and reinforcing your brand. Understanding the platform’s intended usage for that part of the app can help you make the most of the regulations that apply to it.

How do Reels rank, and what variables go into that?

Therefore, let’s take a look at the most crucial aspects that influence the position of various Reels.

Human interaction. In order to determine which videos individuals liked, commented on, and otherwise interacted with on Instagram, the platform analyses their activity. A user’s reaction to your reel will tell the system to show them more stuff like it (including Reels not made by your brand).
Activity logs of users who have interacted with your Content. The computer learns that your reels are interesting to a user if that user repeatedly engages with them.
Details regarding the reel are available. Video signals include things like audio tracks, sound effects, frame and pixel analysis, and more.
Who posted and their background info. The signal considers how well-liked the poster is. The more people interact with your posts, the more frequently your Content will be seen to people in your demographic.

Results that matter most while making reels

The frequency with which your target audience sees your Content is the result of a complex web of ranking signals.

It will just cause further confusion to try to discuss or identify all these rating signals. If you want to take a targeted approach to making effective reels, it’s best to zero in on three primary outcomes based on the ranking elements we’ve covered so far.

While making Reels, you should aim for:

  • Relevance
  • Strengthening Connections


Instagram determines significance by analysing the issues and topics that are mentioned in your posts. Recognizing your ideal customer is essential if you want to build Products that bring in qualified leads.

As a result, you’ll have a simpler time making Products that meet their requirements. After that’s done, you’ll be able to find out what kind of music and effects will resonate with your target audience and what hashtags they’re most likely to use.

Strengthening Connections

Instagram not only tracks how many times your reels have been viewed, but also who has viewed them. In this method, they may target the individuals most likely to enjoy and actively participate with your Reels’ content.

How to maximise the effectiveness of the Instagram Reels algorithm?

How do you ensure that the Instagram Reels viewers in your target demographic really watch, interact with, and share your content?

You may leverage the Instagram Reels algorithm to your company’s benefit by following these suggestions.

Focus on your goal as you craft the perfect hook

If you want people to watch your reels, you need to hook them within the first few seconds. Keep in mind that the goal is to prevent endless scrolling on Instagram.

Creating a gap in their knowledge or arousing their interest is an efficient method of luring people in. It’s not hard to fake if you know the terms. If they get engaged enough to watch the whole reel, you should give them something for their trouble.

Visually-interesting material is more likely to be viewed

Like with any kind of visual media, the quality of the images is crucial while making a film. Especially when the video length is under a minute.

Be sure your videos are in the preferred format first. Film your reels in the vertical position. Instagram followers won’t take your clips seriously if you post low-quality photographs and video.

Stickers, text overlays, special effects, and filters are just some of the options available to you within the app to help make your reel more interesting to mobile visitors.

Plan your Story on a board

You’ll have your audience’s undivided attention if you can make the most of the allotted 60 seconds. For this to work, you’ll need to meticulously plot out the whole film.

You’ll need to think up an idea and some sort of goal. While creating a video, what are you hoping to convey? In other words, what do you hope the readers will take away from it? How can you structure the story in a way that interests them? To what do you want others to respond?