It’s a hectic time of year, but the holidays are worth it.
There are celebrations to go to, presents to buy, and many more activities to engage in. And if you’re simultaneously trying to keep your business afloat, the pressure may really build up.
We are all aware that the world of social media does not take a day off simply because it is a holiday. Keeping up with our profiles is essential for keeping our name in front of our target demographic.
Managing your social media throughout the holidays doesn’t need you to stay online nonstop, though. You should just start getting ready right now.
Strategies for Managing Your Social Media Accounts in the Holidays
So, how do you maintain a social media presence in addition to your other commitments? Don’t freak out, first. Second, if you stick to these guidelines, keeping track of all your accounts will be a snap (while still giving yourself a chance to unplug).
Ensure that your content is scheduled in advance.
In the midst of everything else going around this time of year, it might be tempting to put off taking care of social media management duties. Because of this, it’s highly recommended to get a head start on scheduling material now so you won’t have to stress about it later. You should check in on a regular basis to make sure everything is uploading properly.
If you want to relax, you should know that your social media queue is full. Therefore, you will have more time to devote to other projects. Now is the moment to invest in a third-party scheduler if you don’t already have one. Listed here are a handful of my suggested reads.
After acquiring a reliable scheduler, it is time to begin adding items to the queue. Social media posts over the holidays are, for the most part, the same as they are any other time of year. Share not only your own work, but also promotional pieces and content from other producers whose work you admire.
The second piece of advice is to include some humorous holiday spirit.
Remember that despite everything, this is still the holiday season and should not be treated like any other. Get your followers in the spirit by preloading their feeds with a few posts about the season. Feel free to put a little holiday spirit into your postings by becoming creative with the text and images you use. Wonderful suggestions may be found in this article on Crowdfire.
Give back to your online group in some way
The Christmas season is a great time to reach out to your neighbours and show them how much you value them in your life. Offer them something special, like a coupon, a free gift, or anything else, and you’ll see their cheeks light up. In addition, it deepens their attachment to and enthusiasm for your brand.
Be sure to read my other suggestions for showing appreciation to your neighbourhood. A simple “thank you” email sent at the end of the year may make a huge difference.
Advertising should be pre-approved if you want to run them.
The advertising industry on social media is particularly active right now. You should start working on your holiday advertising strategy early if commercials are going to be featured in it. This will give the approval process additional time. And if adjustments are necessary, you’ll have more time to make them.
It’s also important to note that your ad costs might end up being more than usual. This is because of the heightened levels of rivalry brought on by the simultaneous efforts of several companies. Check your finances to make sure you’re ready.
It would be a good idea to outsource the work temporarily, as suggested in Tips
This Christmas season, if you’re the sole person responsible for the behind-the-scenes operations of your company, you might want to think about hiring some help. If you don’t have the time or resources to maintain your company’s social media accounts on your own, you may hire a professional.
Someone in this role may manage the publication schedule, answer to complaints, and so on. And if you’re going to require seasonal assistance with customer service, be sure you have detailed instructions ready! Because, as we all know, the number of calls to customer care around the holidays may increase dramatically. Your new team member will be able to move into the role with ease if you provide them with certain recommendations.
Schedule your virtual office hours so you may disconnect when you need to.
Finally, throughout the Christmas season, it’s vital that we all disconnect from our electronic devices. We need to put down our phones and be really present with our loved ones occasionally.
That’s why it’s helpful to establish a schedule for your online work that allows you to wind down at a predetermined time each day. The temptation to log on to every social media platform and idly skim through your feeds is understandable. But you should take a vacation. Just give yourself a break and gather your thoughts. Also, if you provide customer care via social media, include your availability on your profile.