You were aware of that, though.
Participation is a more accurate measure of your overall achievement.
It’s simple and effective to increase social media engagement by asking questions that get people talking and thinking.
It’s human nature to respond when questioned.
The human mind is constantly searching for explanations.
That means that questions will get people to pause and read your update to find the answer, even if they don’t actively participate.
Get more people involved in your social media with these questions.
Locate the Most-Asked Queries Relating to Your Specialty
The first order of business is to find out what kinds of questions are being asked in your sector. This will serve as a guidepost for your future actions and provide you with some additional understanding of your niche.
Learn More About Specific Subspecialty FAQs When using Bloomberry
One of the newest tools that can help you understand the questions people ask on Q&A sites, discussion boards, and other online communities is Bloomberry.
Many question and answer databases are indexed by them, my personal favourite being Amazon’s Q&A (which caters to shoppers’ concerns and is thus ideal for online stores).
It’s as simple as typing in your main keyword and browsing through the results.
Keep in mind that Bloomsbury won’t restrict search results to only those that match your exact query. Using semantic analysis, the tool will propose synonyms and antonyms.
That’s a surefire way to spark some originality in me!
Use Serpstat to Find Out What Your Clients Are Asking Google
Serpstat is another useful instrument for investigating specific questions. Click the “Content Marketing” tab, enter your search term in the search bar, and then click the “Search questions” button.
You can save all these useful suggestions if you sign up and log in. A tag cloud highlighting the most frequently used terms in the questions is also provided for your convenience.
Checking out the question-asking strategies of similar brands or competitors is another great way to get ideas.
Both general and brand-specific searches are supported.
Locate the “Questions” search filter towards the bottom left of the search results page.
To restrict the tool’s attention to brand updates containing questions, simply deselect all other filters.
Finally, you can look at the questions that generated the most interest by sorting the results by the number of likes, comments, and shares for your post.
Ask More on Your Own Site
Your own website is the best resource for learning about your target audience.
- What sorts of inquiries do readers ask most frequently?
- What kinds of inquiries do customers typically send your support staff via email?
- What kinds of inquiries does your sales team typically field?
- Which queries do visitors to your site enter into the search bar?
- Use survey and feedback plugins to encourage site visitors to submit questions and comments. Here is a nice assortment of them.
Test Out a Variety of Queries
You can learn more about your target audience and improve your results by taking a risk and trying new things.
It’s easier to get people involved if you ask them specific, closed-ended questions.
The simpler the question, the higher the response rate will be. Questions that have only yes or no, one or more correct answers, or a true or false verdict are called closed-ended questions.
Keep in mind that leading questions can easily become biassed and elicit negative feelings (Example: “Is caffeine unhealthy” sounds like you assume it really is unhealthy).
Use a multiple-choice format with the letters A, B, and C as the answer choices.
Multiple-choice questions are another type of closed-end question that require you to ponder for a while before responding.
Inquire at the appropriate times
Engage your audience by letting them vote on brand elements like logos, mascots, conference gifts, and more.
Your clientele will develop a deeper sense of belonging as a result.
There are also other kinds of questions you can try:
- Use the yes/no method of questioning
- Create “fill in the blank” type questions
- Just chill out: Put forth witty and amusing inquiries
- No-for No’s Asking on Social Media
Prevent Detailed Questions (Possibly Embarrassing) Intimate Concerns
The key to asking effective questions that make your followers feel valued rather than like focus group subjects is to phrase them in the form of a question. Case in point
You can get people talking by inquiring about what they like to do for the holidays.
It would be inappropriate to inquire about people’s private methods for avoiding holiday weight gain. Although it’s understandable that some customers might be upset by the prospect, further fueling their negative emotions by associating your brand with such a thought process is not good for business.
Refrain from asking potentially controversial questions
Don’t ask questions that are likely to spark an argument or are too offensive. Your brand’s reputation could take a serious hit, but you might see an increase in profile engagement as a result. Your brand will inevitably be called upon to offer an opinion, take a stance, serve as a neutral arbiter, etc. There are countless potential pitfalls in an emotionally charged debate.
Time and again, we’ve seen that not even the heat of an election season is enough to get most companies to broach the taboo subjects of religion and politics in the workplace. As the political climate becomes more divisive, companies would be wise to keep their products out of the fray to protect their reputations.
Don’t get too heated; stick to interesting, thought-provoking questions.
Questions About the Brand as a Wrap-Up
It’s true that questions can encourage more people to engage with your Facebook page, but they can also serve other purposes. A social media marketing plan that strikes the right balance is still a marketing plan. You want to boost sales, and a high-quality social media update accomplishes several related goals at once.