Promoting to your ideal clientele is a crucial part of any successful marketing plan. There’s no use in wasting time marketing to folks who have no interest in what you’re selling. TikTok and SnapChat ads wouldn’t make much sense for a real estate firm marketing retirement homes. Similarly, a company advertising its back-to-school supplies on a pico”Golden Oldies” radio station is wasting its money.

TikTok is…

The Chinese government owns the online video app TikTok. The origins of this concept are a little murky. ByteDance introduced their social video app Douyin to the Chinese market in September 2016. When it was released outside of China a year later, the app was given the name TikTok. TikTok quickly gained a large following, especially in Asia. It topped the charts as Thailand’s most popular free app in the first month of 2018.

Exactly what approach should you take to marketing on TikTok?

Many companies have found that advertising on social media and video-sharing platforms is an effective approach to reach their target demographic. Nowadays, it’s not uncommon for businesses to allocate a portion of their marketing budget to online channels in addition to traditional media like radio and television. It makes sense to invest some of your marketing resources on TikTok if the demographic you’re aiming for is also a fan of the site.

You shouldn’t run ads on TikTok simply because you’ve heard it’s a hot platform. Your campaign goals and intended audience should serve as the driving force behind your TikTok marketing plan.

Ads that appear naturally in the feed

TikTok very recently began including advertisements. Full-screen mode on Instagram has inspired the design of the in-feed native advertisements. Link to your website and include a call to action, such as ” Place an order Now,” that will direct readers to the perfect landing page for your product.

When creating a native advertisement for TikTok, you may choose from a variety of different alternatives. You may make them completely trackable, which will make calculating the return on investment in your marketing campaign simple, supposing you have already determined your primary campaign aim and know how to calculate ROI.

Instagram’s Hashtag Challenges

TikTok’s standard user base is always up for a good hashtag challenge. The #tumbleweedchallenge created by Jimmy Fallon is perhaps the most well-known example. Fallon started the challenge on his late-night talk show The Tonight Show Starring Jimmy Fallon, despite the fact that it was primarily a TikTok phenomenon. In a recent challenge, Fallon encouraged TikTok members to create films of themselves “tumbling” about to a Western-themed soundtrack. More than 8,000 pico#tumbleweedchallenge videos were created by TikTok users in the end.

Created by the Users, For the Users

Online marketers’ use of user-created content (UGC) has exploded in recent years. User involvement at its finest. companies may have more trouble using user-generated content (UGC) than charities and other organizations do, but companies may still benefit from using UGC in their social advertising.

The greatest strategy to promote user-generated content (UGC) on TikTok is to invite your followers to create and submit material that promotes your business or organization’s purpose.

This reminds me a lot of the hashtag challenges that have recently been popular, in which participants are tasked with submitting videos of themselves performing a certain action.

Advertisements Targeting Influencers

When it comes to influencer marketing, TikTok is where it’s at. Many of the young people who have become famous on TikTok have amassed massive followings. There is a lot of information on TikTok here on the Influencer Advertising Hub, including a list of the top 23 male TikTok creators.

Your TikTok influencers should be real people, and you should be real with them if you want to succeed at influencer marketing. Influencers help brands get the word out about their other TikTok marketing activities.

Keep in mind that the vast majority of TikTok users are teenagers or young adults. You shouldn’t expect to see much success with aggressive sales tactics here. Few influencers on TikTok will feel safe attempting direct selling in their videos since they know it might permanently damage their credibility with their fans.